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Many glasses manufactured during this period tended to imitate popular metal eyeglass styles, with significantly thinner frames and vertically smaller lenses. The popularization of 1960s styles by the television show Mad Men led to horn-rimmed frames produced in the 2010s being more traditional, with large lenses and thick, heavy frames.
Luxottica was founded in Agordo by Leonardo Del Vecchio in 1961 as a sunglasses manufacturer selling and branding under its own name. Del Vecchio quickly acquired numerous businesses in the pursuit of vertical integration, buying distribution companies rapidly and signing its first designer licensing agreement with Giorgio Armani .
GI glasses are eyeglasses issued by the American military to its service members. Dysphemisms for them include the most common " birth control glasses " ( BCGs ) and other variants. At one time, they were officially designated as regulation prescription glasses ( RPGs ).
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However, it was in the late 1960s when the frames became widely used with the rise of the hippie counterculture, which preferred large metallic sunglasses. The brand became an icon of the 1970s, worn by Paul McCartney and Freddie Mercury among others, and was also used as prescription eyeglasses. Aviators' association with disco culture led to ...
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