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Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings , an audience measurement system of television viewership that for years has been the deciding ...
“The accreditation of Nielsen’s Big Data + Panel is a landmark moment for TV ratings, as it will forever change audience measurement,” said Karthik Rao, Nielsen CEO, in a prepared statement.
Nielsen has flatly rejected demands from major networks for an outside audit of its TV ratings for the past year amid complaints the measurement company has undercounted viewers during the ...
Nielsen, the king of media measurement, intends to extend its yardstick a little further. The data company, whose tabulation of TV audiences forms the bedrock of negotiations for billons of ...
This table displays the top-rated primetime television series of the 1958–59 season as measured by Nielsen Media Research. [1] Rank Program Network Rating 1 ...
Nielsen’s efforts to introduce new elements to its audience-measurement technology are gaining steam, despite the concerns of executives at some of the TV networks on which it keeps tabs.