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A loyalty program typically involves the operator of a particular program setting up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder ...
Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...
Created Date: 8/30/2012 4:52:52 PM
United MileagePlus cards. A frequent-flyer programme (FFP) is a loyalty program offered by an airline.. Many airlines have frequent-flyer programmes designed to encourage airline customers enrolled in the programme to accumulate points (also called miles, kilometres, or segments) which may then be redeemed for air travel or other rewards.
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Webloyalty (and other loyalty programme companies) have contracts with popular retail websites to offer various 'online membership programmes'. When a consumer has made a purchase on one of contracted retail websites, the consumer will be offered a cashback or money-off voucher for the next purchase via a pop-up ad or image banner.