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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
Web search engines are listed in tables below for comparison purposes. The first table lists the company behind the engine, volume and ad support and identifies the nature of the software being used as free software or proprietary software .
Search Marketing and Yahoo! Gemini) is a native "Pay per click" Internet advertising service provided by Yahoo. Yahoo began offering this service after acquiring Overture Services, Inc. The current offering of Yahoo Native launched in 2014 as Yahoo! Gemini. It handles advertising for both Yahoo and AOL properties, as well as other media outlets.
One thing the most visited websites have in common is that they are dynamic websites.Their development typically involves server-side coding, client-side coding and database technology.
Matthew K. Gray produces the first known web robot, the Perl-based World Wide Web Wanderer, and uses it to generate an index of the web called the Wandex. [13] [14] [15] However, the World Wide Web Wanderer is intended only to measure the size of the web rather than to facilitate search. September: 2: First web search engine
This feature was only active on Yahoo web pages or pages within the Yahoo Publisher Network. Yahoo Shortcuts required the content-owner to modify the underlying HTML of his or her webpage to call out the specific keywords to be enhanced. The technology for context-aware selection-based search on Yahoo pages was first developed by Reiner Kraft. [23]
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