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In the following three decades, both Adidas and Puma rose to dominance and signed deals with athletes such as Muhammad Ali and Joe Frazier (Adidas) and members of the Brazil national football team (Puma). Adidas introduced shoes customized for different sports, and grew rapidly. Puma, driven by Rudolf's sophisticated sales approach, kept ...
Adolf "Adi" Dassler (3 November 1900 – 6 September 1978) was a German cobbler, inventor and businessman who founded the German sportswear company Adidas.He was also the younger brother of Rudolf Dassler, founder of Puma.
Rudolf "Rudi" Dassler (26 March 1898 – 27 October 1974) was a German cobbler, inventor, member of the Nazi Party, businessman and founder of the sportswear company Puma. He was the older brother of Adidas founder, Adolf "Adi" Dassler.
The rise of the Adidas empire is getting the limited series treatment after independent film producer Niels Juul (“Ferrari,” “Killers of the Flower Moon”) inked a deal with the family of ...
Puma SE is a German multinational corporation which designs and manufactures athletic and casual footwear, apparel, and accessories, headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world. [8] The company was founded in 1948 by Rudolf Dassler (1898–1974).
Adidas manufactures a range of clothing items, varying from men's and women's t-shirts, jackets, hoodies, pants and leggings. [54] The first Adidas item of apparel was the Franz Beckenbauer tracksuit created in 1967. [1] Adidas AG is the largest manufacturer of sports bras in Europe, and the second largest manufacturer in the world. [55]
Horst Dassler (12 March 1936 – 10 April 1987) [3]: 215 was a German businessman. The son of Adolf "Adi" Dassler, founder of Adidas.Horst Dassler founded Arena, a swimwear company, and became chairman of Adidas, and at the time of his death it was the world's largest sporting goods manufacturer with affiliates in 40 nations. [4]
Puma lost its most prominent soccer sponsorship deal, with Italy, in 2022 to rival sportswear brand Adidas. The company’s statement added that new sponsorship deals with two national teams ...