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The NCAA entered into its first NIL licensing deal allowing the use of the March Madness logo to Topps trading cards featuring basketball stars Caitlin Clark, Angel Reese, Zach Edey and Tristen ...
The Court further rejected the NCAA's appeal that it was not a "commercial enterprise," noting the "highly profitable" and "professional" nature of certain college sports. [2] Several startups like ATHLYT have begun to connect advertisers with their student-athlete members shortly after the NCAA enacted their interim NIL policies.
The 2024–25 NCAA Division I men's basketball season began on November 4, 2024. The regular season will end on March 16, 2025, with the 2025 NCAA Division I men's basketball tournament beginning with the First Four on March 18 and ending with the championship game at the Alamodome in San Antonio , Texas, on April 7.
The decision is a disaster for the NCAA, which has been trying to grasp any authority it can in the landscape created by the 2021 Supreme Court ruling opening the door for NIL compensation.
Football and men’s basketball account for nearly 67% of NIL compensation, according to Opendorse, while male athletes lead NIL activities (62.7%) and receive 93% of donor compensation.
According to Opendorse, a company that provides NIL services to dozens of schools, 81% of the $1.17 billion spent last year on NIL deals with college athletes came from collectives. Now, as part of a settlement of three antitrust lawsuits that were threatening to financially cripple the NCAA and the five most powerful conferences, the ...
“Coaches now have added tasks -1 managing a roster due to transfer portal – 2 must watch for jealousy in locker room due to NIL / some players make more $$$ can create problems with TEAM ...
Because of name, image and likeness, “College basketball players, are going to have a much better life than all their predecessors.” How NIL is reshaping college basketball: 'Everything that ...