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Such scams rely on lead generation, designed to confuse potential customers into believing that the scammer is a legitimate, but low-priced, locksmith: [4] [20] [6] Creating websites, [ 21 ] search engine advertisements and business directory listings designed to resemble those of legitimate locksmiths.
Get-rich-quick schemes are extremely varied; these include fake franchises, real estate "sure things", get-rich-quick books, wealth-building seminars, self-help gurus, sure-fire inventions, useless products, chain letters, fortune tellers, quack doctors, miracle pharmaceuticals, foreign exchange fraud, Nigerian money scams, fraudulent treasure hunts, and charms and talismans.
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Scammers target a variety of people, though research by Microsoft suggests that millennials (defined by Microsoft as age 24-37) and people part of generation Z (age 18-23) have the highest exposure to tech support scams and the Federal Trade Commission has found that seniors (age 60 and over) are more likely to lose money to tech support scams.
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