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According to the company, the Arm and Hammer logo represents Vulcan, the Roman god of fire and metalworking. [1] It is often claimed that the brand name originated with tycoon Armand Hammer; however, the Arm & Hammer brand was in use 31 years before Hammer was born. Hammer was often asked about the Church & Dwight brand when he attempted to buy ...
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While this attempt was unsuccessful, Hammer's Occidental Petroleum in 1986 acquired enough stock for him to join the Church & Dwight board of directors until he died in 1990. [ 6 ] In 1970, the Arm & Hammer brand introduced the market's first nationally distributed, phosphate-free detergent: Arm & Hammer Powder Laundry Detergent.
However, the Arm & Hammer company's brand name did not originate with Armand Hammer. It was in use 31 years before Hammer was born. [102] While Hammer and Occidental said that the Church & Dwight investment was a coincidence, Hammer acknowledged previously trying to buy the Arm & Hammer brand as a result of often being asked about it. [103] [104]
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