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Southwest Airlines was founded in 1966 by Herbert Kelleher and Rollin King, and incorporated as Air Southwest Co. in 1967.Three other airlines (Braniff, Trans-Texas Airways, and Continental Airlines) took legal action to try to prevent the company from its planned strategy of undercutting their prices by flying only within Texas and thus being exempt from regulation by the federal Civil ...
The airline’s remarkable growth story from startup to a top-four U.S. airline—along with American Airlines, Delta Air Lines, and United Airlines—made it a business-school case-study favorite.
Lamar Muse was elected president and chief executive officer of the company in Jan. 1971. [3] Muse, a Texas native, was a veteran airline executive, having been employed at five different carriers since starting his industry career in 1948, including being the CEO of Central Airlines and CEO and president of Universal Airlines. [11]
Southwest Airlines began revenue flights on June 18, 1971, using three Boeing 737-200 aircraft, and operated the type exclusively during the airline's early history. These aircraft were not originally ordered by Southwest, but rather were delivery slots taken over from Air California, Aloha Airlines, and Pacific Southwest Airlines, [8] including a lone 737-200 Combi which was later traded with ...
Pacific Southwest Airlines (PSA) was a low-cost US airline headquartered in San Diego, California, that operated from 1949 to 1988. It was the first substantial scheduled discount airline . PSA called itself "The World's Friendliest Airline" and painted a smile on the nose of its airplanes, the PSA Grinningbirds . [ 2 ]
A U.S. judge on Friday said Southwest Airlines must face a lawsuit by a prominent affirmative action opponent claiming a now-defunct program that awarded free flights to Hispanic college students ...
Southwest Airlines is planning to reduce service to and from Atlanta next year, cutting more than 300 pilot and flight attendant positions, according to a company memo seen by CNBC.
As of November 2023, Southwest Airlines has scheduled flights to over 100 destinations [1] in 42 states, Puerto Rico, Mexico, Central America and the Caribbean, the newest being Syracuse, New York on November 14, 2021. However, service to the city ended in 2024. The airline has 15 focus cities and operates over 4,000 flights each day. [2]