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Monster Energy is a brand of energy drinks that was created by Hansen Natural Company (now Monster Beverage Corporation) in April 2002. [1] As of 2022, Monster Energy had a 30.1% share of the American energy drink market, [ 3 ] the second-highest after Red Bull .
Monster Beverage Corporation [2] is an American beverage company that manufactures energy drinks including Monster Energy, Relentless, Reign and Burn. The company was originally founded as Hansen's in 1935 in Southern California , originally selling juice products.
Original Rockstar Energy Drink includes sugar, caffeine, and a variety of herbs, like panax ginseng, ginkgo biloba, milk thistle extract, and guarana-seed extract.The amount of guarana used to be higher, but "after being criticized for including guarana once health concerns about the herb were publicized, the amount in the drink was significantly reduced". [16]
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Many energy drinks, including Monster or Prime Energy, often include artificial or natural flavoring, coloring, preservatives, and artificial sugars like sucralose and inositol.
About 48% of the calls of kids drinking energy drinks in 2023 were reported as unintentional chugs, with the rate of cases almost doubling for 6-year-olds and 12-year-olds.