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Southridge Mall is an open-air shopping center on the south side of Des Moines, Iowa, United States. It attracts roughly 300 visitors per year, with a primary trade area consisting of most of the city of Des Moines and areas to its south and east. [3] The mall's anchor stores are Target, Marshalls, Shoe Carnival, and Ross Dress for Less.
Locally-based Midwest grocer chain Hy-Vee acquired the naming rights in a 20-year deal finalized in 2001. [1] While still incomplete, Hy-Vee Hall hosted its first event, the Autumn Festival, from October 21 through October 23, 2004. It was formally dedicated on December 15, 2004, [2] while the Iowa Hall of Pride opened to the public on February ...
A grocery industry consultant with central Iowa roots says Hy-Vee is 'putting themselves in the mouth of the lion' as it moves into new states ... real estate and RAGBRAI for the Des Moines ...
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EMC Expo Center (formerly named Hy-Vee Hall, which the Hy-Vee supermarket chain (based in West Des Moines) owned the naming rights to), is the Iowa Events Center's new exhibition hall. It features 100,000 square feet (9,000 m 2 ) of space for trade shows, conventions, and other major events.
Genesis Health Club has big plans for the remaining space in the old Sears building.
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