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In statistics, survey sampling describes the process of selecting a sample of elements from a target population to conduct a survey. The term "survey" may refer to many different types or techniques of observation. In survey sampling it most often involves a questionnaire used to measure the characteristics and/or attitudes of people.
Survey methodology is "the study of survey methods". [1] As a field of applied statistics concentrating on human-research surveys, survey methodology studies the sampling of individual units from a population and associated techniques of survey data collection, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys.
With the application of probability sampling in the 1930s, surveys became a standard tool for empirical research in social sciences, marketing, and official statistics. [1] The methods involved in survey data collection are any of a number of ways in which data can be collected for a statistical survey .
In survey sampling, weights can be applied to the data to adjust for the sample design, particularly in stratified sampling. [1] Results from probability theory and statistical theory are employed to guide the practice. In business and medical research, sampling is widely used for gathering information about a population. [2]
Within statistics, oversampling and undersampling in data analysis are techniques used to adjust the class distribution of a data set (i.e. the ratio between the different classes/categories represented). These terms are used both in statistical sampling, survey design methodology and in machine learning.
In practice, the sample size used in a study is usually determined based on the cost, time, or convenience of collecting the data, and the need for it to offer sufficient statistical power. In complex studies, different sample sizes may be allocated, such as in stratified surveys or experimental designs with multiple treatment groups.
Statistical theory tells us about the uncertainties in extrapolating from a sample to the frame. It should be expected that sample frames, will always contain some mistakes. [5] In some cases, this may lead to sampling bias. [1] Such bias should be minimized, and identified, although avoiding it completely in a real world is nearly impossible. [1]
Analytic study: A statistical study in which action will be taken on the process or cause-system that produced the frame being studied. The aim being to improve practice in the future. (In a statistical study, the frame is the set from which the sample is taken.)