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The plaintiff, John Leonard, discovered these could be directly purchased from Pepsi at 10¢ per point. Leonard delivered a check for $700,008.50 to PepsiCo, attempting to purchase the jet. PepsiCo initially rejected Leonard's offer, citing the humorous nature of the offer in the advertisement.
In August 1999, judge Kimba Wood ruled in favor of PepsiCo with the argument that "[n]o objective person could reasonably have concluded that the commercial actually offered consumers a Harrier jet". [6] The company later updated their commercial to increase the number of Pepsi Points required for the jet from seven million to 700 million. [2]
A business student who read the fine print discovered that he could buy Pepsi points, and persuaded investors to give him $700,000 — the amount he needed to buy the 7 million points for the jet ...
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The Indiana State Fairgrounds Coliseum is a multi-use arena with a seating capacity of about 7,800 located on the Indiana State Fairgrounds in Indianapolis. [1] On the night of October 31, 1963, 4,327 spectators were present at the arena to see the opening-night performance of Holiday on Ice .
The FTC voted 3-2 to authorize staff to file a lawsuit for a permanent injunction against PepsiCo in the U.S. District Court for the Southern District of New York.
In 1999, the company agreed to pay $3.75 billion in compensation — up to $1.5 million per user — in a national settlement. Wikimedia Commons GlaxoSmithKline