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  2. SM 3.0 - Wikipedia

    en.wikipedia.org/wiki/SM_3.0

    SM 3.0 is the latest business strategy and development plan of the South Korean entertainment company SM Entertainment.Announced in February 2023, it would focus on integrating various aspects of the company's operations, including music production, content creation, and global distribution, into a cohesive system.

  3. Promoter (entertainment) - Wikipedia

    en.wikipedia.org/wiki/Promoter_(entertainment)

    A promoter works with event production and entertainment industries to promote their productions, including in music and sports. Promoters are individuals or organizations engaged in the business of marketing and promoting live, or pay-per-view and similar, events, such as music concerts, gigs, nightclub performances and raves; sports events; and festivals.

  4. Talent manager - Wikipedia

    en.wikipedia.org/wiki/Talent_manager

    A talent manager (also known as an artist manager, band manager, or music manager) is an individual who guides the professional career of artists within the entertainment industry. The responsibility of a talent manager is to oversee the day-to-day business affairs of an artist. This frequently involves how they advise and counsel talent ...

  5. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    A business plan is a formal written document ... operations management, and marketing, among ... how specific projects relate to the organization's strategic plan.

  6. Direct-to-fan - Wikipedia

    en.wikipedia.org/wiki/Direct-to-fan

    Direct-to-fan is a business model used by independent musicians, independent music labels, music marketing professionals, promoters, and others in the music industry.Direct-to-fan is also becoming a model used by the broad definition of artists, including comedians, visual artists, and other entertainers looking to build and leverage a fan community throughout their career.

  7. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.

  8. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  9. Business of Madonna - Wikipedia

    en.wikipedia.org/wiki/Business_of_Madonna

    Furthermore, Madonna is also credited with pioneering some brand management strategies, and for helping shape music business. Madonna also served as a role model of self-actualization and reinvention, inspiring expressions coined in the 2000s such as the "Madonna effect" by business professor Oren Harari and the "Madonna-curve" used by a think ...

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