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The 2011 Winter Classic was televised in the United States by NBC, and in Canada by CBC Television (English) and Réseau des sports (French). The game garnered the highest ratings in Classic history on American television and a 22 percent increase in viewership compared to the previous year, capturing a 2.3 rating and 4.5 million viewers.
The NHL originally scheduled the outdoor games for the 2020–21 season prior to the COVID-19 pandemic.The Winter Classic, planned for January 1, 2021, was to feature the Minnesota Wild hosting the St. Louis Blues at Target Field, and the Stadium Series game was to be hosted by the Carolina Hurricanes at Carter–Finley Stadium on February 20, against an unannounced opponent. [4]
The Winter Classic games ranked among the most watched regular season NHL games on NBC when the network held the national U.S. broadcast rights from 2005 to 2021. Early entries in the Winter Classic ranked among the highest ratings for professional hockey in the U.S. since the 1970s, prior to that, the highest rating for an NHL game since then ...
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The 2008 NHL Winter Classic was the first game to use "hard whistle" stoppages during the third period and overtime, and to have the teams defend the same goal during the shootout. [34] The 2011 NHL Winter Classic was delayed from its original 1:00 p.m. start time to 8:00 p.m. due to warm temperatures and rain in the forecast. [35]
The 2008 NHL Winter Classic, held in Buffalo, set an NHL attendance record of 71,217. [8] The 2014 NHL Winter Classic, held at Michigan Stadium in Ann Arbor, Michigan, set a new NHL attendance record of 105,491. [9] In 2011, for the first time the NHL hosted two outdoor games, the Winter Classic in Pittsburgh, and the Heritage Classic in Calgary.
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The success of the 2009 NHL Winter Classic has solidified "the Classic" as an annual event from then on. The Winter Classic was officially made a permanent part of the NHL schedule through at least January 1, 2021, as part of the league's television contract with the NBC Sports Group.