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Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG) [1] or convenience goods, are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods , beverages , toiletries , candies , cosmetics , over-the-counter drugs , dry goods , and other consumables .
Unilever PLC is a British multinational fast-moving consumer goods company founded on 2 September 1929 following the merger of British soap maker Lever Brothers and Dutch margarine producer Margarine Unie. It is headquartered in London, England.
In the last 10 years, the revenue in FMCG industry in India has been growing at the rate of 21.4%. [2] There was a drastic change in revenues in FMCG sector growing from US$31.6 billion to US$52.8 from 2011 to 2017-2018 respectively. [3]
It has a presence across six business segments, namely FMCG, agribusiness, information technology, paper products, and packaging. [10] It generates a plurality of its revenue from tobacco products. [11] In terms of market capitalization, ITC is the second-largest FMCG company in India and the third-largest tobacco company in the world.
Hindustan Unilever Limited (HUL) is an Indian fast-moving consumer goods company, headquartered in Mumbai. [3] It is a subsidiary of the Anglo-Dutch company Unilever.Its products include foods, beverages, cleaning agents, personal care products and other consumer staples.
A request for proposal (RFP) is a form of reverse auction that solicits a business proposal by an organisation interested in the procurement of a service or product from potential suppliers. [1] It is usually part of a complex sales process, and made through a bidding process.
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