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Slab serifs declined following the growing popularity of sans-serif faces, with which they always competed. [16] Notable collections of original wood type are held by the Hamilton in Wisconsin [ 17 ] [ 18 ] and the University of Texas at Austin , collected by Rob Roy Kelly, writer of a well-known book on American poster types. [ 19 ]
The reverse-contrast idea fused with a separate genre of slab-serif face, known as Clarendons. In the mid to late nineteenth century, it became popular for type foundries to offer reverse-contrast variants of Clarendon, a popular slab serif type genre, especially in the United States, creating large block serifs at the top and bottom of the ...
Sans-serif lettering and typefaces were popular due to their clarity and legibility at distance in advertising and display use, when printed very large or small. Because sans-serif type was often used for headings and commercial printing, many early sans-serif designs did not feature lower-case letters.
Slab serif fonts vary considerably: some such as Rockwell have a geometric design with minimal variation in stroke width—they are sometimes described as sans-serif fonts with added serifs. Others such as those of the "Clarendon" model have a structure more like most other serif fonts, though with larger and more obvious serifs.
The terminal (end) of an instroke or outstroke is often a serif or a stroke ending. A seriffed terminal may be described as a wedge, bulbous, teardrop, slab, etc., depending on the design of the type. Typefaces may be classified by their look, of which the weight and serif style – whether serif or sans-serif – are key features. [9]
Rockwell is a geometric slab-serif with a monoline construction, with all of its strokes appearing to be roughly the same width and its capital O roughly circular. This gives it a similar impression to common sans-serif designs of the period like Akzidenz Grotesk, Franklin Gothic, or Futura. [4]
With the rise of digital computing, variants of the Courier typeface were developed with features helpful in coding: larger punctuation marks, stronger distinctions between similar characters (such as the numeral 0 vs. the upper-case O and the numeral 1 vs. the lower-case L), sans-serif variants, and other features to provide increased legibility when viewed on screens.
Samples of sans-serif typefaces Typeface name Example 1 Example 2 Example 3 Agency FB Designer: Caleigh Huber & Morris Fuller Benton Class: Geometric : Akzidenz-Grotesk Designer: Günter Gerhard Lange Class: Grotesque : Amplitude Designer: Christian Schwartz Class: Humanist : Andalé Sans Designer: Steve Matteson Class: Humanist : Antique Olive ...