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  2. Knowledge gap hypothesis - Wikipedia

    en.wikipedia.org/wiki/Knowledge_gap_hypothesis

    The higher status viewer pays more attention to the serious stories and seeks out more in depth information beyond the news program. [1] This article provides an overview of the Knowledge Gap Hypothesis and includes theoretical concepts, historical background, operationalization , narrative review, meta-analytic support, new communication ...

  3. SERVQUAL - Wikipedia

    en.wikipedia.org/wiki/SERVQUAL

    Operational definition of the expectations construct: The way that expectations has been operationalised also represents a concern for theorists investigating the validity of the gaps model. The literature identifies different types of expectations. [21] Of these, there is an argument that only forecast expectations are true

  4. Sociological theory - Wikipedia

    en.wikipedia.org/wiki/Sociological_theory

    [1]: 203 It also states that a society's reaction to specific behaviors are a major determinant of how a person may come to adopt a "deviant" label. [1]: 204 This theory stresses the relativity of deviance, the idea that people may define the same behavior in any number of ways. Thus the labelling theory is a micro-level analysis and is often ...

  5. Quizlet - Wikipedia

    en.wikipedia.org/wiki/Quizlet

    Quizlet is a multi-national American company that provides tools for studying and learning. [1] Quizlet was founded in October 2005 by Andrew Sutherland, who at the time was a 15-year old student, [ 2 ] and released to the public in January 2007. [ 3 ]

  6. Voice of the customer - Wikipedia

    en.wikipedia.org/wiki/Voice_of_the_customer

    In marketing and quality management, the voice of the customer (VOC) summarizes customers' expectations, preferences and aversions.. A widely used form of customer's voice market research produces a detailed set of customer wants and needs, organized into a hierarchical structure, and then prioritized in terms of relative importance and satisfaction with current alternatives. [1]

  7. Kano model - Wikipedia

    en.wikipedia.org/wiki/Kano_model

    The Kano model is a theory for product development and customer satisfaction developed in the 1980s by Noriaki Kano.This model provides a framework for understanding how different features of a product or service impact customer satisfaction, allowing organizations to prioritize development efforts effectively.

  8. Mathematical sociology - Wikipedia

    en.wikipedia.org/wiki/Mathematical_sociology

    (1) Rational Choice Theory and James S. Coleman: After his 1964 pioneering Introduction to Mathematical Sociology, Coleman continued to make contributions to social theory and mathematical model building and his 1990 volume, Foundations of Social Theory was the major theoretical work of a career that spanned the period from 1950s to 1990s and ...

  9. Social exchange theory - Wikipedia

    en.wikipedia.org/wiki/Social_exchange_theory

    Social exchange theory is a sociological and psychological theory that studies the social behavior in the interaction of two parties that implement a cost-benefit analysis to determine risks and benefits.