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  2. How to create a business budget - AOL

    www.aol.com/finance/create-business-budget...

    List your business expenses The next step in creating a small business budget is to list all your business expenses. Here are the types of expenses you want to include in your budget:

  3. Cost–volume–profit analysis - Wikipedia

    en.wikipedia.org/wiki/Cost–volume–profit...

    CVP is a short run, marginal analysis: it assumes that unit variable costs and unit revenues are constant, which is appropriate for small deviations from current production and sales, and assumes a neat division between fixed costs and variable costs, though in the long run all costs are variable.

  4. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

  5. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect. [48] Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'.

  6. Cost breakdown analysis - Wikipedia

    en.wikipedia.org/wiki/Cost_breakdown_analysis

    Overhead is an ongoing business expense which cannot directly be allocated to a particular cost unit, which is why they belong to the so-called hidden costs. [7] Despite not directly creating profits, they do still contribute to the ongoing business activities. [8] [9] Overhead can, for instance, be in the form of company cars. Buying a company ...

  7. Break-even point - Wikipedia

    en.wikipedia.org/wiki/Break-even_point

    For example, a business that sells tables needs to make annual sales of 200 tables to break-even. At present the company is selling fewer than 200 tables and is therefore operating at a loss. As a business, they must consider increasing the number of tables they sell annually in order to make enough money to pay fixed and variable costs.

  8. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    For example, if the price of a product is $93 and the sales price is $79, people will initially compare the left digits first (9 and 7) and notice the two digit difference. [6] However, because of this habitual behavior, "consumers may perceive the ($14) difference between $93 and $79 as greater than the ($14) difference between $89 and $75". [ 6 ]

  9. Promotional mix - Wikipedia

    en.wikipedia.org/wiki/Promotional_mix

    It is believed that there is an optimal way of allocating budgets for the different elements within the promotional mix to achieve best marketing results, and the challenge for marketers is to find the right mix of them. Activities identified as elements of the promotional mix vary, but typically include the following: