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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.
SpyFu was founded in April 2005. The online platform provides keywords that websites buy on Google Ads, [2] as well as keywords used for search engine results. The service also gives cost per click and search volume statistics on keywords and uses that data to approximate what websites are spending on advertising.
Web design encompasses many different skills and disciplines in the production and maintenance of websites.The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization.
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Websites often employ SEO techniques to increase the number of backlinks pointing to their website. Some methods are free for use by everyone whereas some methods, like linkbaiting, require quite a bit of planning and marketing to work. [13] There are also paid techniques to increase the number of backlinks to a target site.