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Throughout the early 20th century, lipstick came in a limited number of shades. Dark red lipstick was one of the most popular shades throughout the 19th and 20th century, especially in the 1920s. Flappers wore lipstick to symbolize their independence. Lipstick was worn around the lips to form a "Cupid's bow," inspired by actress Clara Bow. [22]
The prime cosmetic of the time was eye shadow, though; women also were interested in new lipstick colors such as lilac, green, and silver. [60] These lipsticks were often mixed with pale pinks and whites, so women could create their own individual shades. "Blush-ons" came into the market in this decade, with Revlon giving them wide publicity. [60]
When the fashion trend of matching lipsticks with nail polish took hold and the color range of lipstick increased, people no longer used the term to identify lip color. The shade range for blush generally remained limited, keeping the name rouge. [8] Blush is made in the form of a cream, liquid, powder, or gel. [9]
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Lipstick became widely popular after Maurice Levy's 1915 invention of the metal lipstick container. [3] It was available in salve, liquid, and stick forms, [3] and long-lasting, indelible stains were the most popular. [3] Women chose their lipstick based on their skin complexion for a more natural look.
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