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Energy drinks are often marketed so as to appeal to young people. Health experts say not to take the bait. Skip to main content. 24/7 Help. For premium support please call: 800-290-4726 ...
A functional beverage is a conventional liquid food marketed to highlight specific product ingredients or supposed health effects. [1] [2]Beverages marketed as "functional" include dairy drinks, sports and performance drinks, energy drinks, ready-to-drink teas, kombucha, "smart" drinks, fortified fruit drinks, plant milks, and enhanced water.
Energy drinks have the effects caffeine and sugar provide, but there is little or no evidence that the wide variety of other ingredients have any effect. [3] Most of the effects of energy drinks on cognitive performance, such as increased attention and reaction speed, are primarily due to the presence of caffeine. [4]
Another energy drink with vape shop-style packaging. This is definitely a brand that would appeal to a young audience, with collaborations with Sour Warheads, Sour Patch Kids, and esports ...
Daily Finance credits them with largely creating the energy shot market. [3] By 2008, there were over 25 brands offering energy shots in the US alone. [4] In 2009, major energy drink producer Red Bull launched an energy shot. [5] By 2011, energy shots became so popular that 5-Hour Energy sold $1 billion of their product at retail. [6]
About 48% of the calls of kids drinking energy drinks in 2023 were reported as unintentional chugs, with the rate of cases almost doubling for 6-year-olds and 12-year-olds.