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Energy drink brands often associate themselves with video games and online celebrities, and are also promoted by influencers on platforms like Twitch, where 70% of the viewers are ages 18-34.
A functional beverage is a conventional liquid food marketed to highlight specific product ingredients or supposed health effects. [1] [2]Beverages marketed as "functional" include dairy drinks, sports and performance drinks, energy drinks, ready-to-drink teas, kombucha, "smart" drinks, fortified fruit drinks, plant milks, and enhanced water.
In 2007, energy drink powders and effervescent tablets were introduced, whereby either can be added to water to create an energy drink. [ 34 ] On 14 August 2012, the word energy drink was listed for the first time in the Merriam-Webster's Collegiate Dictionary .
Our team of editors tried 21 different energy drink brands from across the spectrum and ranked them from worst to best. ... Sour Warheads, Sour Patch Kids, and esports organization FaZe clan ...
About 48% of the calls of kids drinking energy drinks in 2023 were reported as unintentional chugs, with the rate of cases almost doubling for 6-year-olds and 12-year-olds.
Energizer Brands launched attitude drink, in July 2008. The company claims to have made the soft drinks sector's first 100% natural functional beverage [1] energy drink that contains no caffeine or taurine and no added sugar. [2] [3] The formula contains natural ingredients and antioxidants. [4]
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