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The first is the theory of conformism, based on Solomon Asch conformity experiments, describing the fundamental relationship between the group of reference and the individual person. A subject who has neither ability nor expertise to make decisions, especially in a crisis, will leave decision making to the group and its hierarchy.
The Asch conformity experiments are often interpreted as evidence for the power of conformity and normative social influence, [18] [19] [20] where normative influence is the willingness to conform publicly to attain social reward and avoid social punishment. [21]
Subsequent investigation led to a report by Andrew Conway Ivy, who testified that the research was "an example of human experiments which were ideal because of their conformity with the highest ethical standards of human experimentation". [189] The trials contributed to the formation of the Nuremberg Code in an effort to prevent such abuses. [190]
Conformity can occur in the presence of others, or when an individual is alone. For example, people tend to follow social norms when eating or when watching television, even if alone. [3] The Asch conformity experiment demonstrates how much influence conformity has on people. In a laboratory experiment, Asch asked 50 male students from ...
One 1979 Washington Post news story discusses open air experiments in the Tampa Bay area involving the release of pertussis, or whooping cough, in 1955. State records show that whooping cough ...
The Crutchfield Situation was an experimental procedure and apparatus created by Richard S. Crutchfield in 1955 to study conformity. Essentially, the Crutchfield Situation was an attempt to improve upon the methodology employed in the Asch conformity experiments. One of the major criticisms concerning the Asch studies was the need for many ...
The idea of a "group mind" or "mob behavior" was first put forward by 19th-century social psychologists Gabriel Tarde and Gustave Le Bon.Herd behavior in human societies has also been studied by Sigmund Freud and Wilfred Trotter, whose book Instincts of the Herd in Peace and War is a classic in the field of social psychology.
The experiment, originally planned to span over two weeks, ended after only six days because of the sadistic treatment of the prisoners by the guards. Zimbardo attributed this behavior to deindividuation due to immersion within the group and creation of a strong group dynamic. Several elements added to the deindividuation of both guards and ...