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The first is the theory of conformism, based on Solomon Asch conformity experiments, describing the fundamental relationship between the group of reference and the individual person. A subject who has neither ability nor expertise to make decisions, especially in a crisis, will leave decision making to the group and its hierarchy.
The Asch conformity experiments are often interpreted as evidence for the power of conformity and normative social influence, [18] [19] [20] where normative influence is the willingness to conform publicly to attain social reward and avoid social punishment. [21]
Subsequent investigation led to a report by Andrew Conway Ivy, who testified that the research was "an example of human experiments which were ideal because of their conformity with the highest ethical standards of human experimentation". [189] The trials contributed to the formation of the Nuremberg Code in an effort to prevent such abuses. [190]
Conformity can occur in the presence of others, or when an individual is alone. For example, people tend to follow social norms when eating or when watching television, even if alone. [3] The Asch conformity experiment demonstrates how much influence conformity has on people. In a laboratory experiment, Asch asked 50 male students from ...
Groupthink is sometimes stated to occur (more broadly) within natural groups within the community, for example to explain the lifelong different mindsets of those with differing political views (such as "conservatism" and "liberalism" in the U.S. political context [7] or the purported benefits of team work vs. work conducted in solitude). [8]
The Crutchfield Situation was an experimental procedure and apparatus created by Richard S. Crutchfield in 1955 to study conformity. Essentially, the Crutchfield Situation was an attempt to improve upon the methodology employed in the Asch conformity experiments. One of the major criticisms concerning the Asch studies was the need for many ...
One 1979 Washington Post news story discusses open air experiments in the Tampa Bay area involving the release of pertussis, or whooping cough, in 1955. State records show that whooping cough ...
In the fields of sociology and social psychology, a breaching experiment is an experiment that seeks to examine people's reactions to violations of commonly accepted social rules or norms. Breaching experiments are most commonly associated with ethnomethodology , and in particular the work of Harold Garfinkel .