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The stereotype fit hypothesis was developed by Heilman [7] in order to evaluate the current role of women in high-power positions in the workplace. [2] Since Heilman's initial research, many studies have been conducted to determine how women are affected by job positions which are considered to be more masculine.
The partners' behaviours do not support gender roles because all the roles performed are done by women. There is not an inherent distinction made between masculine and feminine because women are performing both types of chores. This lack of gender role discrimination would be true in same-sex relationships between two men as well. [72]
A gender role, or sex role, is a set of socially accepted behaviors and attitudes deemed appropriate or desirable for individuals based on their gender or sex. Gender roles are usually centered on conceptions of masculinity and femininity .
This proves that the observation of television role-models and other media have great influence on children, especially when the media portrays gender norms specific to one gender (ex: superheroes appeal more to boys than girls, whereas princesses appeal more to girls.) [61] Overall, social cognitive theory, also known as social learning theory ...
Gender is used as a means of describing the distinction between the biological sex and socialized aspects of femininity and masculinity. [9] According to West and Zimmerman, is not a personal trait; it is "an emergent feature of social situations: both as an outcome of and a rationale for various social arrangements, and as a means of legitimating one of the most fundamental divisions of society."
However, the media is a product of different cultural values. Western culture creates cultural gender roles based on the meanings of gender and cultural practices. Western culture has clear distinctions among sex and gender, where sex is the biological differences and gender is the social construction.
They can include the way people identify their gender (for example: male, female, genderqueer; transgender or cisgender) and how they have been affected by societal structures relating to gender (gender hierarchy), the role of gender in the individual's life (such as stereotypical gender roles) and any other gender related issues.
Being that gender schema theory is a theory of process and not content, this theory can help explain some of the processes by which gender stereotypes become so psychologically ingrained in our society. Specifically, having strong gender schemata provides a filter through which we process incoming stimuli in the environment.