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Chocolatiers, Rowntree's and Cadbury pioneered the early selection boxes which were saved for by way of a Christmas club over many months, to be collected around Christmas time. [1] Choice and variation of contents were the consumer's choice, and often the value of the selection box would exceed a week's wages.
Cadbury Creme Eggs are sold between New Year's Day and Easter Cadbury's Christmas selection box. A boxed gift of assorted bars is a staple of Christmas, a tradition that in the UK goes back over 100 years. [171]
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Cadbury Limited is the second largest confectionery company globally after Mars, Incorporated [1] and is a subsidiary of American company Mondelēz International.Cadbury products are widely distributed and are sold in many countries, the main markets being the United Kingdom and Isle of Man, Ireland, Canada, India, Australia, New Zealand, South Africa and the United States.
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Cadbury's Heroes (previously Cadbury's Miniature Heroes), and known as Cadbury's Favourites in Australia and New Zealand, is a brand of packaged confectionery containing a selection of miniature chocolate bars manufactured by Cadbury.