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Slogans that associate emotional responses or evoke recollections of memories increase their likelihood of being adopted by the public and shared. [8] Additionally, by linking a slogan to a commonplace discussion topic (e.g. stress , food , traffic ), consumers will recall the slogan more often and associate the corporation with their personal ...
If the slogan is used for commercial purposes, often it is written to be memorable/catchy in order for a consumer to associate the slogan with the product it is representing. [ 8 ] [ 9 ] A slogan is part of the production aspect that helps create an image for the product, service or cause it is representing.
Better dead than Red – anti-Communist slogan; Black is beautiful – political slogan of a cultural movement that began in the 1960s by African Americans; Black Lives Matter – decentralized social movement that began in 2013 following the acquittal of George Zimmerman in the shooting death of African American teen Trayvon Martin; popularized in the United States following 2014 protests in ...
As a variant of a branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, [a] or to reinforce and strengthen the audience's memory of a literary product.
We looked at the company's most successful slogans from the past five decades. Be prepared to be humming jingles for the rest of the day! 70s. 2 All-Beef Patties.
"Obama Isn't Working" – slogan used by Mitt Romney's 2012 campaign, a takeoff of "Labour Isn't Working," a similar campaign previously used by the British Conservative Party "Restore Our Future" – slogan used by Mitt Romney's 2012 campaign "The Courage to Fight for America" – 2012 U.S. presidential slogan of Rick Santorum.