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Rare Beauty is an American cosmetics company founded and owned by Selena Gomez. The brand was inspired by her third studio album, Rare (2020). Rare Beauty launched on September 3, 2020, exclusively through their official website and in Sephora stores in North America . [ 4 ]
For example, when Rare Beauty's "Find Comfort Body Collection" went on sale in December 2023, there was a 40% increase in search interest. While many brands stagnate, Fenty Beauty has maintained a ...
Gomez wants Rare Beauty to be a place where customers can go for affordable luxury products (compare Rare’s $30 foundation with Fenty’s $40 or Chantecaille’s $90 product, which went viral ...
S elena Gomez is committed to Rare Beauty, she said at the 2024 TIME100 Summit in New York City on Wednesday. Gomez launched the vegan and cruelty free makeup line in Sept. 2020, and it has since ...
The Dove Campaign for Real Beauty is a marketing campaign which focuses on building self confidence in women and young children. Launched by Unilever in 2004, [ 1 ] Dove 's partners in the campaign include Ogilvy , Edelman , and Harbinger Capital . [ 2 ]
In February 2020, Gomez posted on Instagram news of the upcoming range, writing: “I want your help to build the brand, because I want it to be real — real stories, real people.” Rare Beauty ...