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  2. Editorial calendar - Wikipedia

    en.wikipedia.org/wiki/Editorial_calendar

    An editorial calendar, or publishing schedule, is used by bloggers, publishers, businesses, and groups to control publication of content across different media, for example, newspaper, magazine, blog, email newsletters, and social media outlets. [1] [additional citation(s) needed]

  3. Broadcast programming - Wikipedia

    en.wikipedia.org/wiki/Broadcast_programming

    Broadcast programming is the practice of organizing or ordering (scheduling) of broadcast media shows, typically radio and television, in a daily, weekly, monthly, quarterly, or season-long schedule. Modern broadcasters use broadcast automation to regularly change the scheduling of their shows to build an audience for a new show, retain that ...

  4. Media planning - Wikipedia

    en.wikipedia.org/wiki/Media_planning

    For example, if purchasing "drive time" on the radio, some daytime and evening spots will increase the audience. To increase frequency, add spots or insertions to the schedule. For example, if running three insertions in a local magazine, increase that to six insertions so that the audience would be exposed to the ad more often.

  5. 2024–25 United States network television schedule - Wikipedia

    en.wikipedia.org/wiki/2024–25_United_States...

    The 2024–25 network television schedule for the five major English-language commercial broadcast networks in the United States covers the prime time hours from September 2024 to August 2025. The schedule is followed by a list per network of returning series, new series, and series canceled after the 2023–24 television season .

  6. Strip programming - Wikipedia

    en.wikipedia.org/wiki/Strip_programming

    Strip programming or stripping is a technique used for scheduling television and radio programming to ensure consistency and coherency. Television or radio programs of a particular style (such as a television series) are given a regular daily time slot during the week, so that it appears as a strip straight across the weekly schedule.

  7. Lists of United States network television schedules - Wikipedia

    en.wikipedia.org/wiki/Lists_of_United_States...

    The variously three to six larger commercial U.S. television networks each has its schedule. which is altered each year (and usually more frequently), and the introductions and relevant articles provide a comprehensive review for each year, from the 1946 season to the present.

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  9. Advertising media selection - Wikipedia

    en.wikipedia.org/wiki/Advertising_media_selection

    Advertising media often appear to be ubiquitous. Advertising media selection is the process of choosing the most efficient media for an advertising campaign.To evaluate media efficiency, planners consider a range of factors including: the required coverage and number of exposures in a target audience; the relative cost of the media advertising and the media environment.

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