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In other cases, the merchant is assessed "counter rent" for a "store-within-a-store" concept, common in the cosmetics industry, but also not unheard of in clothing. In other cases, the vendor agrees to buy back unsold merchandise from the retailer — this is a common arrangement for higher-value seasonal clothing, like designer coats.
In 1972, Lauren released a short-sleeve cotton shirt in 24 colors. This design, emblazoned with the company's famed logo—that of a polo player, Bennie Gutierrez, [8] became the brand's signature look. In 1977 Ralph Lauren Corporation introduced a signature cotton mesh polo shirt in various colours, featuring the polo player logo on the chest.
Polo shirt outline. A polo shirt, tennis shirt, golf shirt, or chukker shirt [1] is a form of shirt with a collar. Polo shirts are usually short sleeved but can be long; they were used by polo players originally in India in 1859 and in Great Britain during the 1920s. [2]
In general, it is the sale of goods in bulk to anyone, either a person or an organization, other than the end consumer of that merchandise. Wholesaling is buying goods in bulk quantity, usually directly from the manufacturer or source, at a discounted rate. The retailer then sells the goods to the end consumer at a higher price making a profit. [1]
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Beverly Hills Polo Club or BHPC is a fashion brand established in 1982 named after the eponymous polo club in Beverly Hills, California. In the 1980s, real estate developers Daniel Terheggen and Norman J. Kravetz obtained the licensing rights to use the polo club's branding. [1] The company is now owned by Apparel Group LLC. [2]
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