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The book is divided into two sections: "The American Way" and "Meat and Potatoes". "The American Way" the first part, takes a historical view of the fast food business by analyzing its beginnings within post-World War II America while "Meat and Potatoes" examines the specific mechanisms of the fast-food industry within a modern context as well as its influence.
Fast food is a commercial term, limited to food sold in a restaurant or store with frozen, preheated or precooked ingredients and served in packaging for take-out or takeaway. Fast food was created as a commercial strategy to accommodate large numbers of busy commuters, travelers and wage workers. In 2018, the fast-food industry was worth an ...
In deciding what type of new food products a consumer would most prefer, a manufacturer can either try to develop a new food product or try to modify or extend an existing food. For example, a sweet, flavored yogurt drink would be a new product, but milk in a new flavor (such as chocolate strawberry) would be an extension of an existing product.
Eric Matthew Schlosser (born August 17, 1959) is an American journalist and food writer. He is known for his books Fast Food Nation (2001), Reefer Madness (2003), and Command and Control: Nuclear Weapons, the Damascus Accident, and the Illusion of Safety (2013).
Product life cycle plays an important role in marketing. The first reason is that the managers will follow the four stages to make product plans for pushing out new products. Secondly, the level and growth of sales will change a lot during the four stages so the managers need to adjust the product plan appropriately and timely.
The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
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