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MTV, originally an initialism of Music Television, is an American cable television channel that launched on August 1, 1981 by Warner Communications. It is currently owned by Paramount Global, and is one of the company's flagship brands. MTV's original focus was on music-related programming, including blocks of music videos.
MTV began its annual Spring Break coverage in 1986, setting up temporary operations in Daytona Beach, Florida, for a week in March, broadcasting live eight hours per day. "Spring break is a youth culture event", MTV's vice president Doug Herzog said at the time. "We wanted to be part of it for that reason.
MTV's first day on the air was rebroadcast on VH1 Classic in 2006 and again in 2011 (the latter celebrating the channel's 30th anniversary). [ 1 ] [ 2 ] The first hour on the air was broadcast again on August 1, 2016, and was called MTV Hour One, as part of VH1 Classic's planned re-launch as MTV Classic, MTV itself, and additionally streamed on ...
At midnight on Aug. 1, 1981, Martha Quinn, Mark Goodman, Nina Blackwood, Alan Hunter, and J.J. Jackson stood inside the Loft restaurant in Fort Lee, N.J., to watch ...
MTV is an American cable television channel which was the first television channel dedicated to music, music industry and history in the United States upon its founding in 1981. MTV Networks has since produced various original television shows, many of which concern genres unrelated to music.
In the late 1980s and early 1990s, MTV began cultivating a lifestyle for teen and college-aged students. As video clips started to develop certain images for artist, such as Madonna , Bruce Springsteen , and New Kids on The Block , fashion and paraphernalia for these acts were also marketed along with the distribution of music.
In January 1987, MTV Networks Europe began recruiting VJs, and MTV Europe was planned to launch in the spring, but the launch was postponed to August. [5] The first auditions and filming took place in May. [6] On 1 August 1987 at 00:01 BST, MTV Europe started broadcasting, with British musician Elton John turning on the signal from Amsterdam ...
In the fall of 2012, media analysts began to report that ratings among some of Viacom's leading brands in the U.S. were experiencing declines in viewership. [11] [12] MTV, Comedy Central and Nickelodeon were of most concern to investors as the three account for roughly 50% of Viacom's operating profit, estimated David Bank of RBC Capital Markets.