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Fisher-Price, Inc. is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in East Aurora, New York. It was founded in 1930 during the Great Depression by Herman Fisher, Irving Price, Helen Schelle and Margaret Evans Price. Fisher-Price has been a wholly owned subsidiary of Mattel since 1993.
Businessman Harold "Matt" Matson and the husband-and-wife duo of Elliot and Ruth Handler founded Mattel as Mattel Creations in January 1945 in a garage in Los Angeles. [15] [16] The company name chosen is a portmanteau of the surname of Matson and first name of Elliot, with former chairman and CEO Bob Eckert revealing at a 2013 Christmas Day Peninsula Seniors lecture that the founders ...
When Tyco was purchased by Mattel on March 27, 1997, it was the third-largest toy company in the United States. The brand survived into the 2000s and beyond as the Mattel "Tyco R/C" division, while much of the Sesame Street line, Magna Doodle, and the View-Master were transferred to the Fisher-Price division. On February 23, 2019, Terry Flynn ...
Gap has named a new CEO, from toy giant Mattel, nearly a year after its previous leader departed. He’s been with the toymaker for a collective 20 years, most recently from 2014 until now, where ...
Ynon Kreiz said the company would shift its focus after the blockbuster success of Greta Gerwig’s Barbie this summer.
Mattel CEO: 'Our turnaround is complete,' and toy company is in 'growth mode' February 10, 2022 at 10:08 AM ...
Current and former subsidiaries of Mattel, companies that are owned or controlled by another company, which is called the parent company, parent, or holding company.
An icon of the toy aisle is celebrating another milestone. Mattel-owned Barbie — which first debuted on March 9, 1959 — turns 64 today, and the brand has never been stronger, says CEO Ynon Kreiz.