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  2. Advertising slogan - Wikipedia

    en.wikipedia.org/wiki/Advertising_slogan

    "Beechams Pills: Worth a guinea a box" slogan from August 1859. In August 1859, Thomas Beecham, founder of the British firm Beechams, created a slogan for Beecham's Pills: "Beechams Pills: Worth a guinea a box", which is considered to be the world's first advertising slogan, helping the company become a global brand. [5]

  3. Clickbait - Wikipedia

    en.wikipedia.org/wiki/Clickbait

    Clickbait (also known as link bait or linkbait) [2] is a text or a thumbnail link that is designed to attract attention and to entice users to follow ("click") that link and view, read, stream or listen to the linked piece of online content, being typically deceptive, sensationalized, or otherwise misleading.

  4. Attention - Wikipedia

    en.wikipedia.org/wiki/Attention

    Attention is best described as the sustained focus of cognitive resources on information while filtering or ignoring extraneous information. Attention is a very basic function that often is a precursor to all other neurological/cognitive functions. As is frequently the case, clinical models of attention differ from investigation models.

  5. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    To do this, it must attract attention, of course; but attracting attention is only an auxiliary detail. The announcement should contain matter which will interest and convince after the attention has been attracted" (p. 50). On January 6, 1910 Lewis gave a talk in Rochester on the topic "Is there a science back of advertising?" in which he said:

  6. Attention seeking - Wikipedia

    en.wikipedia.org/wiki/Attention_seeking

    Attention seeking behavior is defined in the DSM-5 as "engaging in behavior designed to attract notice and to make oneself the focus of others' attention and admiration". [ 1 ] : 780 This definition does not ascribe a motivation to the behavior and assumes a human actor, although the term "attention seeking" sometimes also assumes a motive of ...

  7. Content marketing - Wikipedia

    en.wikipedia.org/wiki/Content_marketing

    The Big Word Project, launched in 2008, aimed to redefine the Oxford English Dictionary by allowing people to submit their website as the definition of their chosen word. The project, created to fund two Masters students' educations, attracted the attention of bloggers worldwide, and was featured on Daring Fireball and Wired Magazine. [30]

  8. Greeting - Wikipedia

    en.wikipedia.org/wiki/Greeting

    Translations of the word welcome shown in many places frequented by foreigners or tourists to welcome people of all different nationalities.. Greeting is an act of communication in which human beings intentionally make their presence known to each other, to show attention to, and to suggest a type of relationship (usually cordial) or social status (formal or informal) between individuals or ...

  9. Sensationalism - Wikipedia

    en.wikipedia.org/wiki/Sensationalism

    On web-based platforms such as Facebook, Google and YouTube their respective algorithms are used to maximize advertising revenue by attracting and keeping the attention of users. This business model results in sensationalist content often being prioritized as algorithms often predict that it will get the highest amount of engagement.