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  2. Samantha Chapman - Wikipedia

    en.wikipedia.org/wiki/Samantha_Chapman

    Chapman was contacted by Paris Presents (the makers of Eco Tools and other beauty products) to develop an affordable make-up brush line called "Real Techniques." The brushes are cruelty-free, made of synthetic Taklon and not tested on animals. Each brush head is hand-cut and the brush collection works with a wide variety of make-up products ...

  3. Rare Beauty - Wikipedia

    en.wikipedia.org/wiki/Rare_Beauty

    Rare Beauty is an American cosmetics company founded and owned by Selena Gomez.The brand was inspired by her third studio album, Rare (2020). Rare Beauty launched on September 3, 2020, exclusively through their official website and in Sephora stores in North America. [4]

  4. Urban Decay (cosmetics) - Wikipedia

    en.wikipedia.org/wiki/Urban_Decay_(cosmetics)

    Current products include lip, eye, complexion and body products. [2] They are best known for their Naked collection, which includes 12 different eye shadow palettes. Its target market is women, although it is not limited to this range, and is also designed to appeal to customers who wish to purchase cruelty-free makeup. [ 3 ]

  5. Haus Labs - Wikipedia

    en.wikipedia.org/wiki/Haus_Labs

    Haus Labs by Lady Gaga (or simply Haus Labs; formerly known as Haus Laboratories) is an American vegan and cruelty-free cosmetics brand founded by Lady Gaga.First launched on September 17, 2019, it was the first major beauty line to launch exclusively on Amazon as a retailer partner, and released in nine countries including France, Germany, Japan, the United Kingdom, and the United States.

  6. Ultima II (cosmetics line) - Wikipedia

    en.wikipedia.org/wiki/Ultima_II_(cosmetics_line)

    In 1983, Ultima II hired a 21-year-old Kevyn Aucoin to produce a new line of make-up products - The New Nakeds, making Kevyn the youngest ever Creative Director for a major cosmetics company. The New Nakeds collection was notable because it was the first time a major cosmetics company launched a collection with shades that were suitable for all ...

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