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The airlines merged into the same passenger service system in April 2018, meaning that most of the customer-facing portions of the company, including flight numbers, website, mobile apps, and airport check-in kiosks, have a single brand: Alaska Airlines. [81]
Alaska Airlines was the first to offer online check-in. The system was first offered on a limited basis starting in the second quarter of 1999, and was available to the general public on selected flights the following quarter. [6] Since then, a growing number of airlines have introduced the system.
Alaska's first transcontinental route was to Washington, D.C. in 2001. Competition between Alaska Airlines and Delta Air Lines for control of Seattle resulted in a larger expansion in the 2010s. The acquisition of Virgin America by the Alaska Air Group added service to Dallas Love Field when the brands merged in early 2018.
The airline restarted service under its own name in the 1970s but ceased operations in 1986. Pacific Northern Airlines ("The Alaska Flag Line") was founded in January 1945 as Woodley Airlines, renamed Pacific Northern Airways on August 27, 1945 and Pacific Northern Airlines on August 23, 1947; merged into Western Airlines on October 31, 1967.
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