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Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings , an audience measurement system of television viewership that for years has been the deciding ...
Nielsen, best known for delivering TV ratings, is getting ready for a future when it gauges a lot more than what people are watching on TV. The media-measurement giant plans to launch a new system ...
Nielsen, the king of media measurement, intends to extend its yardstick a little further. The data company, whose tabulation of TV audiences forms the bedrock of negotiations for billons of ...
“The accreditation of Nielsen’s Big Data + Panel is a landmark moment for TV ratings, as it will forever change audience measurement,” said Karthik Rao, Nielsen CEO, in a prepared statement.
National Nielsen ratings for United States television viewing began in March 1950. Although annual data for the Top-rated United States television programs by season is readily available online, the weekly (or bi-weekly in early years) reports are scattered in various archives and newspapers, and are generally not organized.
This table displays the top-rated primetime television series of the 1958–59 season as measured by Nielsen Media Research. [1] Rank Program Network
Nielsen is taking a big step in measuring streaming TV today with the addition of Hulu and YouTube TV to its ratings. Nielsen's President of Product Leadership Megan Clarken said that the company ...
Nielsen’s efforts to introduce new elements to its audience-measurement technology are gaining steam, despite the concerns of executives at some of the TV networks on which it keeps tabs.