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Luxury and specialty packaging is the design, research, development, and manufacturing of packaging, displays, and for luxury brands. The packaging of a luxury product is part of the brand’s image and research shows consumers are willing to spend more on products if the packaging looks appealing and luxurious.
One of the brand’s most notable campaigns starred Winnie Harlow, a Canadian model with vitiligo, who was the face of the spring-summer 2014 collection. Desigual regularly creates collections with cultural and artistic figures. In addition to the collaboration with French designer Christian Lacroix, which began in 2011. [22]
Sustainable packaging is a relatively new addition to the environmental considerations for packaging (see Packaging and labeling). It requires more analysis and documentation to look at the package design, choice of materials, processing, and life-cycle.
We make sure to involve kids from the get-go in our product development process, from the formulation to the flavor, the smell — even the packaging design of our products.
Trade dress is the characteristics of the visual appearance of a product or its packaging (or even the design of a building) that signify the source of the product to consumers. [1] Trade dress is an aspect of trademark law , which is a form of intellectual property protection law.
Brand extension is the system of employing a current brand name to enter a different product class. Having a strong brand equity allows for brand extension; for example, many fashion and designer companies extended brands into fragrances, shoes and accessories, home textile, home decor, luggage, (sun-) glasses, furniture, hotels, etc ...