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  2. Persuasive writing - Wikipedia

    en.wikipedia.org/wiki/Persuasive_writing

    Persuasive writing is a set of written arguments to convince, motivate, or move readers into a particular point of view or opinion on your topic. This argument is typically presented with reasoned opinions backed and explained by evidence that supports the thesis .

  3. Yale attitude change approach - Wikipedia

    en.wikipedia.org/wiki/Yale_Attitude_Change_Approach

    Not a systematic theory about persuasive communications, this approach is a general framework within which research was conducted. The Yale researchers did not specify levels of importance among the factors of a persuasive message; they emphasized analyzing the aspects of attitude change over comparing them.

  4. Rhetorical modes - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_modes

    An expository essay is one whose chief aim is to present information or to explain something. To expound is to set forth in detail, so a reader will learn some facts about a given subject. In exposition, as in other rhetorical modes, details must be selected and ordered according to the writer's sense of their importance and interest.

  5. Kenneth Burke - Wikipedia

    en.wikipedia.org/wiki/Kenneth_Burke

    Kenneth Duva Burke (May 5, 1897 – November 19, 1993) was an American literary theorist, as well as poet, essayist, and novelist, who wrote on 20th-century philosophy, aesthetics, criticism, and rhetorical theory. [1]

  6. Essay - Wikipedia

    en.wikipedia.org/wiki/Essay

    An argumentative essay is a critical piece of writing, aimed at presenting objective analysis of the subject matter, narrowed down to a single topic. The main idea of all the criticism is to provide an opinion either of positive or negative implication. As such, a critical essay requires research and analysis, strong internal logic and sharp ...

  7. Persuasion - Wikipedia

    en.wikipedia.org/wiki/Persuasion

    Most self-identified persuasive technology research focuses on interactive, computational technologies, including desktop computers, Internet services, video games, and mobile devices, [51] but this incorporates and builds on the results, theories, and methods of experimental psychology, rhetoric, [52] and human-computer interaction. The design ...

  8. Argument - Wikipedia

    en.wikipedia.org/wiki/Argument

    The goal of argument mining is the automatic extraction and identification of argumentative structures from natural language text with the aid of computer programs. [22] Such argumentative structures include the premise, conclusions, the argument scheme and the relationship between the main and subsidiary argument, or the main and counter ...

  9. B. J. Fogg - Wikipedia

    en.wikipedia.org/wiki/B._J._Fogg

    Brian Jeffrey Fogg (born August 7, 1963) is an American social scientist and author who is a research associate [1] and adjunct professor [2] at Stanford University. He is the founder and director of the Stanford Behavior Design Lab , formerly known as the Persuasive Technology Lab. [ 3 ] [ 4 ]