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Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible.
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
Yum! Brands, Inc. (sometimes called simply Yum!), formerly Tricon Global Restaurants, Inc., is an American multinational fast food corporation listed on the Fortune 1000. ...
Mamee-Double Decker (M) Sdn Bhd (doing business as MAMEE) is a Malaysian based company with interests in the manufacturing, marketing and distribution of snack foods, beverages, and other products, that exports to around 100 countries with the slogan "A World of Good Taste".