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A study in 2007 found that secondary schools were more likely than primary schools to define compulsory items of clothing. [16] A school uniform shop with various school branding on polo shirts Unbranded school uniform on sale at an Asda supermarket Boys attending Sandbach School in uniform with their school shoes removed
Asda CEO Archie Norman commented that Davies grasped the fact that the line had to be based on value, and be a distinct brand name on its own. The George brand and range was developed by Davies's company Red Creative, set up to provide full clothing retail solutions [clarification needed] through a team of designers and marketeers.
The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
A school uniform is a uniform worn by students primarily for a school or otherwise an educational institution. [1] They are common in primary and secondary schools in various countries and are generally widespread in Africa, Asia, Oceania, and much of the Americas, but are not common in the United States, Canada, and most countries in continental Europe.
Asda has its own range of clothing known as George, which was created and trialled in selected stores in 1989, and officially launched and rolled out to the main superstore estate in 1990. It replaced the older Asdale/Asda clothing labels of the 1970s and 1980s. [98] This is marketed as quality fashion clothing at affordable prices.
In recent times, the introduction of school uniforms has been discussed, but usually the expression "uniform" (the word is the same in German) is avoided in favor of terms like "school clothing" ("Schulkleidung"). School clothing has been introduced in a small number of schools, for example in Hamburg-Sinstorf in 2000, and in Friesenheim and ...