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In 2017 Warner Bros, DC Entertainment, and The Lego Group released The Lego Batman Movie as a spin-off based on one of the lead characters of Lego's first animated movie. [31] Lego has since released another animated film based on one of its toy lines, Ninjago, entitled The Lego Ninjago Movie in 2017. [32] In the first half of 2017, Lego saw ...
Lego Samsonite license agreement ends; Lego USA established in Brookfield, Connecticut. 1973: Lego USA moves to its present-day location in Enfield, Connecticut. All Lego products are placed under one logo, a red square with the word, Lego, in white bordered by black and yellow. Lego first sells toys to Hungary. Lego Portugal is established.
A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme.
The programmable Lego brick which was at the heart of these robotics sets underwent several updates and redesigns, with the last being called the 'EV3' brick, being sold under the name of Lego Mindstorms EV3. The set included various sensors such as touch, light, sound and ultrasonic waves, with several others being sold separately, including ...
The Royal Knights were the first Lego theme to have skeletons, starting with the first ever skeleton set "Skeleton Surprise". Their leader was the Royal King. Their largest set was the Royal Knight's Castle (6090). This faction also introduced the fan favourite silver longsword, which is used by the Royal King.
The name Lego is derived from the Danish phrase leg godt, meaning "play well". In the first half of 2015, The Lego Group became the world's largest toy company by revenue, with sales amounting to US$2.1 billion, surpassing Mattel, which had US$1.9 billion in sales. [8] [9]
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Despite its ending as a toyline, Bionicle's popularity has persisted and was acknowledged by Lego in its 90th anniversary poll, winning the first round. [12] A promotional Lego System set celebrating Bionicle was released in 2023, featuring brick-built versions of the characters of Tahu and Takua, to which the community responded well. [13]