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Post WWII, Page designed and produced the Kiddicraft Self-Locking Building Bricks, [9] that have been described as the "original LEGO". [10] Kiddicraft released a series of building sets that LEGO copied in both style and content. [11] Kiddicraft's Self-Binding Bricks could be stacked on each other and were held in place by studs on the top.
That same year, he and his son obtained samples of plastic, interlocking Kiddicraft bricks, which inspired the first Lego brick created in 1936. The Lego bricks in its present form, with hollow tubes in the underside for better interlocking capability, was patented in 1958.
In 1949, the Danish company Lego began industrial production of its Automatic Binding Brick, which, however, like its predecessors, was hollow inside and therefore produced very little adhesion. The bricks are an almost identical copy [21] of the 1947 Self-locking Building Bricks of the English brand Kiddicraft by toy developer Hilary Page. [22]
Since 2008, LEGO has had a program titled “LEGO Ideas” where netizens can pitch sets, which, if they get enough votes, end up being made into real sets, with the idea creator getting a 1% royalty.
Although Lego itself originally copied their bricks from British psychologist and inventor Hilary Page in the late 1940s, the company has sued others whom it perceived as producing overly similar products (Lego claims that when contacted by LEGO in the late 1950s, Kiddicraft gave no objection to the Danish company manufacturing the bricks; Lego ...
Lego introduces beige bricks. Lego Adventurers and Insectoids series are introduced. Lego releases Mindstorms, a programmable computerized brick with Lego-compatible sensors and motors. The red Lego logo introduced in 1973 is updated. It is a graphically tightened version of the logo used for the past 25 years.