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With the GM Rewards card, members can earn and redeem points on Chevrolet, Cadillac, Buick, and GMC vehicles, including EVs, as well as for services and accessories. ... GM shares are up 0.41% at ...
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A loyalty program typically involves the operator of a particular program setting up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder ...
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At the time, GM marketed vehicles in the US under the Chevrolet, Pontiac, Oldsmobile, Buick, Cadillac, and GMC brands. Television commercials in the United States used actor Barry Coe as a spokesman. Jerome H. Peleaux was the creator and tester of the program for GM. Former logo of GM Certified Service, then GM Goodwrench
GM explained this decision as a result of its post-bankruptcy focus on four core brands—and a reduced focus on the GM brand. Marketing surveys also indicated that customers had more positive attitudes about the specific core brands than about the GM corporate brand.
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General Motors Local Area Network (GMLAN) is an application- and transport-layer protocol using controller area network for lower layer services. [1] It was standardized as SAE J2411 for use in OBD-II vehicle networks.
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