Ad
related to: top creative ad campaigns of all time wikipedia list of people found
Search results
Results From The WOW.Com Content Network
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.
Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing ...
Phyllis Kenner Robinson (née Kenner, October 22, 1921 – December 31, 2010) was an advertising executive and copywriter who helped create numerous notable ad campaigns. [1] She was a foundation employee of the US agency Doyle Dane Bernbach from 1949 and was instrumental in that agency's success and growth over the next twenty years.
A creative team composed of Eugenio García, Francisco Celedón, and other members of Chile's Christian Democratic Party undertook the effort to air a hard-hitting and impactful political ad campaign against Pinochet. This campaign differed from many others in that it lacked a candidate or central ideology around which to base itself.
In the ad, a man is sitting in his living room directing a person in a chicken suit to behave in any way he wants. The tag line was "Chicken the way you like it." After the success of the Subservient Chicken, Burger King used the character in several subsequent advertising campaigns.
The slogan became so popular that Woodbury used it until the 1940s. Albert Lasker said the ad's use of sex appeal made it one of three great landmarks in advertising history. It was ranked 31st on Advertising Age's list of the top 100 campaigns of the 20th century. [52]
Many creative artists spent time early in their careers working as copywriters. This is a list of such people – specifically, people who worked as copywriters before achieving notability in a creative field outside advertising. The names are followed by the careers in which they are notable. Phillip Adams, broadcaster and columnist
The resulting ads were among the most-watched and most-liked Super Bowl ads. In fact, the winning ad that aired in the 2009 Super Bowl was ranked by the USA Today Super Bowl Ad Meter as the top ad for the year while the winning ads that aired in the 2010 Super Bowl were found by Nielsen's BuzzMetrics to be the "most buzzed-about".