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An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.
Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing ...
Phyllis Kenner Robinson (née Kenner, October 22, 1921 – December 31, 2010) was an advertising executive and copywriter who helped create numerous notable ad campaigns. [1] She was a foundation employee of the US agency Doyle Dane Bernbach from 1949 and was instrumental in that agency's success and growth over the next twenty years.
List of journalists killed in India. List of journalists killed in Assam, a state in India; List of journalists and media workers killed in Mexico; List of journalists killed under the Arroyo administration in the Philippines; List of journalists killed in Russia; List of journalists killed in Tajikistan; List of journalists killed in Turkey
Albert Davis Lasker (May 1, 1880 – May 30, 1952) was an American businessman who played a major role in shaping modern advertising. [1] He was raised in Galveston, Texas, where his father was the president of several banks.
The ads were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine. [ 3 ] The campaign, created by Leo Burnett Worldwide , is said to be one of the most brilliant advertisement campaigns of all time. [ 4 ]
HIAA toll number; 1-800-285-HEALTH (displayed in a Harry and Louise ad) "Harry and Louise" was a $14 to $20 million year-long television advertising campaign funded by the Health Insurance Association of America (HIAA) – a predecessor organization which merged into the AHIP – a health insurance industry lobby group, that ran intermittently from September 8, 1993, to September 1994 in ...
This is a list of successful assassinations, sorted by location. For failed assassination attempts, see List of people who survived assassination attempts. For the purposes of this article, an assassination is defined as the deliberate, premeditated murder of a prominent figure, often for religious, political or monetary reasons.