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Male cosmetics were originally targeted towards homosexual men, however, market research revealed that only a third of male cosmetic consumers were gay. [10] Some men use beauty products to cover perceived flaws on their faces, such as acne marks and freckles. [11] Additionally, some men use cosmetics to boost their physical appearance. [12]
According to a recent survey by Mintel, a global market research firm, 70% of 1,000 American men use sunscreen, and 67% of men use cosmetics for their facial skin. [15] BB cream is used to heighten skin tone. [16] Men's BB cream is characterized by its delicate and natural persistence.
Modern men are moving beyond protein powder to supplements geared toward hair, skin and nails. The evolution is part of a broadening self-care adoption among men, and brands are clamoring to make ...
Massage for the body is a beauty treatment, with various techniques offering benefits to the skin (including the application of beauty products) and increasing mental well-being. [4] Hair removal is offered at some beauty salons through treatments such as waxing and threading. Some beauty salons also style hair instead of requiring clients to ...
Masculine beauty ideals are mainly rooted in heteronormative beliefs about hypermasculinity, but they heavily influence men of all sexual orientations and gender identities. [3] The masculine beauty ideal traits include but are not limited to: male body shape , height , skin tones , body weight , muscle mass , and genital size . [ 4 ]
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