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Hardy and Ku USA formed Hardy Life, now Hardy Way LLC, [2] which owns the Ed Hardy brand and trademarks. [ 3 ] [ 4 ] The brand has subsequently been extensively licensed, at one point having 70 sublicensees, [ 5 ] selling clothing, accessories, lighters, perfume, hair styling tools, [ 6 ] [ 7 ] [ 8 ] and condoms.
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On July 15, 2014, Hardy Capital Corporation acquired SHOEme.ca and Seattle-based OnlineShoes.com, from Brown Shoe Company, and announced Roger Hardy as the chairman and CEO of SHOEme.ca. [7] Six months later, SHOEme.ca acquired Shoes.com, and shortly after the company announced a rebranding under Shoes.com. OnlineShoes, which was the first ...
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After the death of artist Kenny Howard, also known as Von Dutch, in 1992, Howard's daughters sold the Von Dutch name to Ed Boswell who then began working together with Michael Cassel and Robert Vaughn to create the Von Dutch brand. Later, Tonny Sorensen would be brought in as an investor and would become a 51% owner of the company while Michael ...