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In the psychology of motivation, balance theory is a theory of attitude change, proposed by Fritz Heider. [1] [2] It conceptualizes the cognitive consistency motive as a drive toward psychological balance. The consistency motive is the urge to maintain one's values and beliefs over time.
A purity spiral is a theory which argues for the existence of a form of groupthink in which it becomes more beneficial to hold certain views than to not hold them, and more extreme views are rewarded while expressing doubt, nuance, or moderation is punished (a process sometimes called "moral outbidding"). [1]
Milton Hyland Erickson (5 December 1901 – 25 March 1980) was an American psychiatrist and psychologist specializing in medical hypnosis and family therapy.He was the founding president of the American Society for Clinical Hypnosis.
Spiral Dynamics describes how value systems and worldviews emerge from the interaction of "life conditions" and the mind's capacities. [8] The emphasis on life conditions as essential to the progression through value systems is unusual among similar theories, and leads to the view that no level is inherently positive or negative, but rather is a response to the local environment, social ...
Obedience, in human behavior, is a form of "social influence in which a person yields to explicit instructions or orders from an authority figure". [1] Obedience is generally distinguished from compliance, which some authors define as behavior influenced by peers while others use it as a more general term for positive responses to another individual's request, [2] and from conformity, which is ...
Don Edward Beck (January 31, 1937 – May 24, 2022) was an American teacher, geopolitical advisor, and theorist who focused on applications of large scale psychology, including social psychology, evolutionary psychology, organizational psychology and their effect on human sociocultural systems.
Ideas of Lippmann regarding the effects of media influenced the emergence of the spiral of silence theory. As she is building the spiral theory, Noelle-Neumann states "the reader can only complete and explain the world by making use of a consciousness which in large measure has been created by the mass media." [18]
Structural balance theory posits that some types of triads are forbidden and others are permitted on the basis of four rules. [4]Using the term “friend” to designate a positive sentiment and the term “enemy” to designate a negative sentiment, the classic balance model defines a sentiment network as balanced if it contains no violations of four assumptions: